Relativity Media announced today that it will promote the Bandito Brothers' upcoming intense action-thriller Act of Valor, which stars an elite group of active-duty Navy SEALs in a fictionalized composite of actual events, during NBC's nationally televised coverage of Super Bowl XLVI on February 5, 2012. Four 30-second unique Act of Valor commercials, featuring exclusive content, will run throughout the program including two spots that will air during the pre-game, one spot in game during the fourth quarter and one spot in the post-game show.
Act of Valor will run four TV spots during Super Bowl XLVI
Terry Curtin, President, Theatrical Marketing said, "We are proud of this unique and original film that plays fantastically across broad audience segments. Not only is Act of Valor an incredibly entertaining action film, but it is a true testament to the heroism and sacrifice that makes America great. What better place to feature a spot for this movie than on the Super Bowl, which is one of our country's biggest events."
In 2010, Relativity promoted its box office hit Limitless during Super Bowl XLV which went on to become the No. 1 movie in America in its theatrical debut. Super Bowl XLVI will be held at Lucas Oil Stadium, home of the Indianapolis Colts, and will be the first Super Bowl to be held in Indianapolis. The Super Bowl frequently garners the highest American television ratings yearly and is often one of the most watched programs in the world. Last year, Super Bowl XLV became the most watched American television program in history, drawing an astounding 111 million viewers.
Produced and directed by former Baja 1000 champion Mike McCoy and former stuntman Scott Waugh, and written by Kurt Johnstad (300), Act of Valor goes deep into the secret world of today's most elite and highly trained group of warriors. When the rescue of a kidnapped CIA operative leads to the discovery of a deadly terrorist plot against the United States, a team of SEALs is dispatched on a worldwide manhunt. As the men of Bandito Platoon race to stop a coordinated attack that could kill and wound thousands of American civilians, they must balance their commitments to country, team, and their families back home. Inspired by true events, the film combines stunning combat sequences, up-to-the minute battlefield technology and heart-pumping emotion for the ultimate action adventure.
In related news, Relativity Media announced that country music artist Keith Urban is recording an original song for the Act of Valor soundtrack. Take a look at the press release below.
Relativity Media is pleased to announce its upcoming collaboration with Grammy Award-winner Keith Urban for the heart-pounding Navy SEAL action-thriller Act of Valor. Urban's "For You," co-written by Urban and Monty Powell, marks the first time that Urban has written and recorded a song specifically for a motion picture, and it will be featured during the film's end credits. In theatres February 24, 2012, the Bandito Brothers' Act of Valor stars a group of active-duty Navy SEALs along with Roselyn Sanchez, Alex Veadov, Jason Cottle and Nestor Serrano and tells a powerful story of contemporary global anti-terrorism. Urban's current single "You Gonna Fly" is currently #10 on the country radio charts and climbing.
"I loved the challenge of writing for a film," said Urban. "I've never done that before. After seeing Act of Valor, my co-writer (Monty Powell) and I wanted to capture the essence of not only what these men and women do so extraordinarily, but how that relates to all of us. Act of Valor shows us what they are willing to give their all for, which made me wonder, 'what am I willing to give my life for?' 'For You' is intended to allow the listener to define who that is for them."
"For You" was co-produced by Dan Huff and Urban and was recorded in Nashville, Tennessee at Starstruck Studios. The song was engineered by Mark Dobson and Todd Tidwell, mixed by Mike Shipley at Animal House, and mastered by Brent Blackwood at Euphonic Masters.
The Act of Valor soundtrack, featuring the song "For You" by Urban, will be available digitally on iTunes and physically in music retail locations on Tuesday, February 21st. Also to be announced, are additional original songs inspired by the film from more of today's top country music artists.
For more information about the film, please visit AcOfValorMovie.com.
Act of Valor was released February 24th, 2012 and stars Alexander Asefa, Drea Castro, Jason Cottle, Aurelius DiBarsanti, Timothy Gibbs, Carla Jimenez, Marc Margulies, Dimiter Marinov. The film is directed by Mike McCoy, Scott Waugh.