Actually J.A. a whole butt load of my friends who never knew of it, saw the trailer and want to see it super badly. So guess what? I don't think it will bomb. And if it does, then it won't bomb too badly. What we learned with T2 as despite fans being upset, and bad reviews if people want to see a everyday movie they will see it despite whatever. So I think it will be cool as do most people.

Viral marketing would have worked if there was a mystery to solve, or like something amazing to see. After the release of that awfully edited trailer, people that were intrigued* on what Avatar was, lost interest, me being one of them, i think its because they had high expectations due to the hype the film generated. Everytime you hear a new update on this film it sounds like its going to bomb even more at the Box office. The key goal of viral marketing well successful viral marketing is to have a mystery of curiousity to intrigue the person to play the game or get sucked in, Cloverfield did it perfectly, with the whole 'What does the cloverfield monster look like'.....TDK had Joker send out wild riddles and reward people that when on a mad goose chase for a reward, weather its the reel to a vanadalised TDK trailer to joining the 'I Believe In Harvey Dent' poltical party, or being glamorised in a 'Gotham' or 'Ha-Ha' Times newspaper sent to your address. What i'm briefly saying is... Avatar has losta lot of the hype it generated, so therefore a viral marketing approach will flop, while with TDK and Cloverfield it was successful because both films maintain the hype to get fans sucked into the whole viral marketing scheme out of curiousity to find out more and solve the puzzle.

People who are excited about the movie might care.

2b honest no one really cares, because there aint no mystery behind Avatar no more... That's why the viral market perspective worked with cloverfield and TDK

Ok, those little blue rectangles next to the logo can be clicked to change the color - there are three other colors, gray, black, and orange. There is some kinda puzzle or pattern you can click them to make them all one color. I was wondering, has anyone gotten them all to match a color such as orange or black? If so, did anything happen?