Weekend Box Office

1) Bruno $30.4 million
2) Ice Age: Dawn of the Dinosaurs $28.5 million
3) Transformers: Revenge of the Fallen $24.2 million
4) Public Enemies $14.1 million
5) The Proposal $10.5 million
6) The Hangover $9.9 million
7) I Love You, Beth Cooper $5 million
8) Up $4.6 million
9) My Sister's Keeper $4.1 million
10) The Taking of Pelham 1 2 3 $1.6 million

Despite stirring up controversy all across America, Sacha Baron Cohen's latest comedy Bruno perched itself atop the weekend box office charts with a hefty $30.4 million. Though better than Borat's opening of $26.4 million in 2006, that film was only released on 837 screens. Bruno premiered with a whopping 2,756 screens. So it seems audiences weren't as willing to be duped by this fashionista character, with quite a few of them calling him "less lovable" than Cohen's Kazakhstan's counterpart. Only time will tell how Bruno fares throughout the rest of summer.

This weekend's only other major release was Chris Columbus' return to teen cinema with I Love You, Beth Cooper. Despite being adapted from the hugely popular comedic novel of the same name by Larry Doyle, and a stellar cast of up and coming jokesters such as Paul Rust, Jack Carpenter, and Lauren Storm, this Hayden Panettiere laugher failed to stir up much interest at the box office. It dropped in way down at number seven, and could only muster up $5 million. This was even lower than summer 2009's all-time low with Eddie Murphy's Imagine That, which pulled in $5.5 million on its opening weekend.

On the arthouse circuit, Lynn Shelton's mumble core dramedy Humpday managed to get the highest per screen average. This film, about two male friends that almost sleep with one another, pulled in $29,000 from just two screens. That's an average of $14,500 per screen. Also playing in limited release was Blood: The Last Vampire, which pulled in $103,000 playing on 20 screens. And Soul Power which earned an impressive $25,100 playing on just six screens across the country.

Next weekend belongs to just one man. Or boy. Or, rather, young adult just now coming into his wizardhood. That's right, Wednesday will finally see the release of the long awaited sixth installment in J.K. Rowling's hugely popular franchise Harry Potter and the Half-Blood Prince. Critics are speculating that it could open bigger than Transformers: Revenge of the Fallen. And that would be no small feat for Harry and the gang.