DVD Packaging Companies Thinking Slimmer

According to Video Business, companies that supply stores with DVD titles are slimming down the size of their accompanying packaging.

For example, companies like “Warner Home Video and A&E are launching multi-disc DVD sets this year that are 30% to 50% smaller than the studios’ original box-set packaging.” Other companies like Passport Video have supposedly cut over 70% from their box set size.

Companies that create packaging like AGI and Nexpak offer studios a variety of ways to get more DVDs into a slimmer package. There is the popular “flipping tray” in which “discs snap onto thin, individual plastic pieces that consumers turn as they would pages of a book.”

Recently, Nexpak brought to market “a multiple-disc tray improvement that fits 10 discs into a case just 1 1/4 inch wide.”

Nexpack is also the company responsible for the recent introduction of the Triple-Amaray case. It is the same size as a regular amaray case and it can hold up to 3 discs.

It is believed that HD DVDs will be smaller than regular DVDs currently on the market. In fact, some think “that packages for both HD DVD and Blu-ray single-disc titles will be 11mm thick apiece, down from standard DVD’s approximately 15mm package.”

“There’s a desire to max the number of units that can be racked at retail, and there’s a desire to have a clear difference between traditional DVD and HD DVD and Blu-ray,” AGI’s executive VP sales and marketing, Richard Roth says. “I think also from a design perspective, the coolest things these days are light and small.”