ABC Launches Lost Online Game

ABC will launch a global interactive game based on the hit TV show Lost, the network announced Monday says The Associated Press. The "Lost Experience" will be Internet-based and will feature a parallel story line that is not part of the TV show.

It will begin May 2 in the United Kingdom, May 3 in the U.S. and May 6 in Australia. There is no winning prize, but the experience will offer clues that could unlock some of the island's many secrets.

"It's like a giant, worldwide mysterious jigsaw puzzle that will come to life for all the world to solve," Mike Benson, senior vice president of marketing for ABC Entertainment, said in a statement.

What is known about the challenge is that it includes the introduction of new characters and the mysterious Hanso Foundation. The first clue requires finding a toll-free number that will be released during the show or commercial breaks.

Clues will vary by continent, so participants will benefit from coordinating their information. ABC said the game is designed to appeal to both fans and people unfamiliar with Lost.