Brands Pony Up for James Bond Sequel

Variety reports that the James Bond sequel Quantum of Solace is attracting many of the same brands as Casino Royale, including Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic, Sony Ericsson cell phones and other Sony electronics.

These brands all have products placed in the film and each will shell out tens of millions of dollars as a promotional partner of the pic.

Daniel Craig, who reprises his role as 007, won't be the sole face to promote the products. Bond girl Olga Kurylenko, who plays feisty 007 ally Camille in the pic, is being used to push Heineken beer and the latest version of Ford's small European car, the Ka.

The redesigned version of the Ka will roll out in European dealerships around the Nov. 7 release of the film. A special-edition Solace-themed Ka will be sold that features metallic gold paint and exterior graphics. Ford is spending most of its movie tie-in coin in Europe.