NBC Launches New Original Alternative Series Identity

NBC announced its new original alternative series Identity, the ultimate mind game hosted by Emmy Award-winning comedian/magician Penn Jillette (Penn & Teller), will premiere as a five-night event from Monday, December 18 through Friday, December 22 (8-9 p.m. all nights).

The announcement was made by Kevin Reilly, President, NBC Entertainment.

Craig Plestis, Senior Vice President, Alternative Programming, Development and Specials said, "The deceptively creative concept of this show is both intriguing and addictive. It entertainingly demonstrates that our minds can often play tricks on us -- and the stakes are raised when there's a fortune to be won. In addition, this is the same week-long strategy of introducing a new game show that worked so well for us with such hits as Deal or No Deal."

Identity is a next generation game show about an individual's ability to read people based off of perception and judgments of others," said Ben Silverman, Executive Producer and Reveille's founder and CEO. "NBC is the perfect home for Identity, as they continue to support innovative concepts just as they did with our hit programs The Office and The Biggest Loser.

Identity is an exhilarating game show from Reveille, the producers of NBC's The Office, The Biggest Loser and Ugly Betty where contestants size up a group of strangers in an effort to match their identities and win a top prize of $500,000.

In this intense game of impulse and reasoning where keen perception and instincts can lead to big money, each new contestant faces 12 new strangers and a list of 12 new identities. The game unfolds as the contestant picks an identity - ranging anywhere from a profession to a shoe size - and tries to match it with one of the 12 strangers. The amount of money the contestant accumulates increases with each correctly identified stranger. If all 12 are matched up correctly, the player is rewarded with the top prize of $500,000.

A seasoned host, Jillette brings many talents to his new role, a deal orchestrated by Peter Adam Golden of Golden Entertainment West. Penn is best known as the larger, louder half of the popular comedy-magic team Penn & Teller, a role he has held since 1975. His numerous credits also include authoring five books, two of which made the New York Times best-sellers list, winning an Emmy Award, co-hosting four television series, including the current hit series Penn & Teller: Bullshit! and executive producing and co-creating the popular feature film "The Aristocrats." with Fingerprint Communications.

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