Supported by the tagline "Celebrate the movies in all of us," the design is meant to evoke the emotional connections we all have with the movies. "Whether it's a first date or a holiday gathering with friends or family, movies are a big part of our memory," said Academy President Tom Sherak. "The Academy Awards not only honor the excellence of these movies, but also celebrate what they mean to us as a culture and to each of us individually."
The public is encouraged to download the poster image to use as wallpaper and profile icons, and to share with friends. The image is available on the Academy's website, www.oscars.org/poster.
The artwork was created by award-winning graphic designer Anthony Goldschmidt, and Mark and Karen Crawford of the design firm Blood&Chocolate.
Posters will be available to theaters in the U.S. and internationally, along with a theatrical trailer, which will begin screening on January 6.
The 84th Academy Awards nominations will be announced live on Tuesday, January 24, 2012, at 5:30 a.m. PST in the Academy's Samuel Goldwyn Theater.
Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, 2012, at the Kodak Theatre at Hollywood & Highland Center®, and televised live at 7 p.m. EST/4 p.m. PST by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.
The Academy Awards episode 60.1, "The 84th Annual Academy Awards" stars Christian Bale, Angelina Jolie, Brad Pitt, Emma Stone, Rooney Mara, Bradley Cooper, Natalie Portman, Jonah Hill and is directed by Don Mischer, Kabir Akhtar, Archie Gips, Christopher Guest, Henry Hobson, Troy Miller.