3D theater prices are on the rise
It was said that the average 3D surcharge ran between $2 and $3 but some theaters could be charging $3.50 or more and, in large markets like New York and Los Angeles, the charge could be as much as $5 or more. The numbers, which came from a Wall Street media analyst, do not include extra fees for IMAX 3D.
"If consumers absorb the price increases without issue, we believe it bodes well for the pricing power of the movie exhibition industry," the report from Richard Greenfield of BTIG stated.
The report studied 10 movie theaters in various markets and of those 10 theaters, the average increase for the 3D surcharge was $1.13.
Comments (22)
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Vanboy
How to Train Your Dragon was awesome! Saw it in 3D with my youngest. It did not disapoint. My oldest saw Diary of a Wimpy Kid with the wife. We will be buying Dragon when it comes out for sale. But I think it will be in theaters for a while.
3 years agoby @vanboyFlag
Rufio
hoping @drewski37 and @felipe-11 are right! i'd love to see 3D movies and TV fall to crap!
3 years agoby @rufioFlag
Drewski37
well here's the downfall of3d films ladies, told you it wouldnt last long, see it again in another 20-30 years.....hahahhahahahahahaha
3 years agoby @drewski37Flag
Diaigma
Boo!
3 years agoby @diaigmaFlag
felipe-11
I think it's good news actually, maybe this will help people realize that 3D sucks and is not worth paying more and studios will finally stop releasing every single movie in 3D just to make an extra buck.
3 years agoby @felipe-11Flag
Err
yeah im with you man, i usually wont go to the theatre unless giant robots are involved in some way.
3 years agoby @err2005Flag
Rufio
people will gripe, complain and whine... then cough up $20 each to go see these "epic" 3D movie. no thanks. for $20 i can buy the movie on bluray and watch it whenever i want.
i think i'm done going to the theater now - it has lost its magic and "experience". i hardly go anymore anyway, but i think this price hike will be the final nail in the proverbial coffin.
3 years agoby @rufioFlag
Err
well i wont be going to see any more 3D movies then, unless they let me bring my old 3D glasses and wave the fee. i still have mine from UP.
3 years agoby @err2005Flag
Timmy
Seriously the worst thing ever. WTF is going on in the world
3 years agoby @timmyFlag
WARRock
great!!! lol
3 years agoby @jcFlag
ALor2
F*CK THIS!!!
3 years agoby @champ2Flag
CelluloidDreams
.............With the trend towards 3-D the prices will go even higher!
3 years agoby @2movieguysFlag
CelluloidDreams
I talked to a friend about the increase in price and his thought on the rise in price on a animated film is ridiculous. ,....and in the poor economy where people are supposed to come 1st ...the mighty dollar prevails and profits need to made!!! .
Sorry I don;'t want to get down and dirty!!
I will skip "How to Train Your Dragon" out of protest ...my money comes by hard enough ..the $1.00 increase is gouging the customer! Esp for people collecting unemployment who enjoy going to the movies bu have to skip certain films to save a dollar!!
Why not raise the price for some sh*tty Re-make like: Piranha 3-D (2010) ..by say $5.00!!!
3 years agoby @2movieguysFlag
CelluloidDreams
Total bullsh*t!!!! The economic tough times our "TOUGH" already!!!! $8.00
At least at AMC Theaters, films before 12 Noon are only $5.00, All 3-D films are $8.00, but "ONLY for "How to Train Your Dragon" it will be $9.00 so an additional $1.00 is no big deal ..... I don't understand the raise in prices!?
If Hollywood would stop the remake/sequels BS then maybe they can save $$!!!!
3 years agoby @2movieguysFlag
XSSIV
Total bullsh*t. I'll wait to REDBOX it and see it for $1 on disc in my living room in good ol' 2D in my underwear sipping a 40.
3 years agoby @xssivFlag
Avian
I'm only seeing movies that are meant to be in 3D, like Avatar and How to Train Your Dragon. I'm not even sure if I want to see the Star Wars Saga in 3D anymore.
3 years agoby @avian005Flag
Moviedude21
Typical Hollywood greed.
3 years agoby @moviedude21Flag
Emmytt
wow now i wont definitely see a 3D movie not if this sh*t starts to cost more money i mean really at a time of age like this this sh*t does not need to be more expensive
3 years agoby @emmyttFlag
Batman Rules !!!
3D and prices will rise. F*CK THAT ill Stick with Free Haha
3 years agoby @the-fallenFlag
Messenger
And 25% fewer people will go see 3D movies.
3 years agoby @messengerFlag
Mushy
HAH-HAH...
This is finally where all this 3D nonsense finally faces the harsh reality of economics... and Avatar wasn't no bargain at $3 (or more) a ticket.
-'10
3 years agoby @mushyFlag
Jason27
F*ck that! Its over priced as it is!
3 years agoby @jason27Flag