During the first half of Super Bowl XL on February 5, Paramount Pictures will unveil a new thirty-second spot for "Mission: Impossible III" that will also kick off The Ultimate Mission, a fully integrated interactive scavenger hunt. Headquartered at www.MissionImpossible.com, The Ultimate Mission invites online users to register as Impossible Mission Force agents to solve mysteries and find clues that have been embedded in original content created especially for partners' sites; the found clues will pay off when moviegoers see M:i:III on May 5.
In the movie, Tom Cruise returns as Special Agent Ethan Hunt, who faces the mission of his life. Director J.J. Abrams ("Lost," "Alias") brings his unique blend of action and drama to the billion-dollar franchise. The film will be released nationwide on May 5, 2006.
FEED INFORMATION: (:30 "M:i:III" Super Bowl TV Spot plus "M:i:III" featurette)
Sunday, February 5th at 10pm EST (15 minute feed) Monday, February 6th at 5am EST (15 minute feed)
Commenting on the announcement, Gerry Rich, president of worldwide motion picture marketing for Paramount Pictures, said, "When you've got the goods, it's exciting to share it with the fans as early as you possibly can. Tom Cruise and J.J. Abrams have brought all their talents to 'M:i:III' -- this is Ethan Hunt's most personal mission yet. It's only a taste, but this spot will definitely tell you what we've got in store on May 5th."
The spot holds the clue to solve the first question in The Ultimate Mission, which starts the next day and spans the next three months. The scavenger hunt will range from the very largest sites on the web to the smallest but most loyal fansites. During the hunt, prospective IMF agents will use their web search and detection skills to find "M:i:III" badges integrated directly into partners' content. As agents find badges, their dossiers on www.MissionImpossible.com will be stamped, similar to a passport, with logos of the informant sites where the answers were found. With each badge found, the dossier will reveal new code words containing clues to key story points of the film.
Amy Powell, vice president of interactive marketing for Paramount Pictures, said, "Never before has anyone tried to orchestrate a scavenger hunt with the breadth of ours and the diversity of partners we have involved. The goal of the 'M:i:III' Ultimate Mission is to allow 'agents' around the world to engage with the themes of 'Mission: Impossible,' embracing technology in the same way the franchise has for decades. The hunt combines the best of two worlds: fans of Tom Cruise and the franchise will now have the opportunity to get personally involved with the most exciting 'Mission' so far, and fans of J.J. Abrams -- who've previously used the Internet to unlock some of the mysteries of 'Lost' -- will get to take that passion to a new level."
"Mission: Impossible III" stars Tom Cruise and is directed by J.J. Abrams. The film also stars Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan, Jonathan Rhys Meyers, Keri Russell, Maggie Q, and Laurence Fishburne.
Talking Mission: Impossible III with Maggie Q Thursday, May 4th, 2006 - Actress discusses the biggest role she's ever had, how she was cast in the film and how she lost her last name.
Ving Rhames On Mission: Impossible III Wednesday, May 3rd, 2006 - Actor discusses his relationship with Tom, working with J.J. Abrams and the younger cast and why he "prefers" this new Mission: Impossible to the other two.
Simon Pegg Talks Mission: Impossible III Monday, April 24th, 2006 - The Shaun of the Dead creator discusses working on the upcoming J.J. Abrams directed blockbuster.
Kanye West to do Mission: Impossible III Theme Wednesday, February 8th, 2006 - Grammy Award-winner will interpret the theme and bring his inventive, masterful, and dynamic style to the iconic song.
Super Bowl XL Kicks Off Mission: Impossible III's Ultimate Mission Friday, February 3rd, 2006 - Inviting online users to register as Impossible Mission Force agents to solve mysteries and find clues that have been embedded in original content created especially for partners' sites.
Director J.J. Abrams talks Mission: Impossible 3 Friday, August 20th, 2004 - "I’m excited. I am so excited. I’ve been waiting for a long time to find something to direct and it felt like the right thing..."
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