I, Robot: According to The Hollywood Reporter, coming soon to a T-shirt near you: trailers for I, Robot, starring Will Smith.
In the never-ending search to capture the attention of consumers bombarded by commercials, billboards and a massive array of other advertisements, 20th Century Fox debuted an innovative new guerilla marketing tactic at E3 last week -- T-shirts embedded with video screens that played I, Robot trailers.
The two women who wore the video T-shirts as they walked around E3 drew crowds and TV news crews on hand to cover the gaming conference at the Los Angeles Convention Center. 20th Century Fox is the first studio -- or business of any kind -- to use the video T-shirt marketing tactic developed by San Francisco-based Brand Marketers.
I HATE YOU AND YOUR STUPID MOVIE ...Lists! Tuesday, December 28th, 2004 - Lists! Forget about the Best and the Worst, B. Alan looks at the 10 Most Mediocre Films of 2004!
I, Robot comes to DVD December 14th Wednesday, December 1st, 2004 - Napoleon Dynamite is a new kind of hero, complete with a tight 'fro, sweet moon boots, and skills that can't be topped...
The new trailer for I, Robot is here! Tuesday, April 13th, 2004 - In the year 2035, robots are an everyday household item, and everyone trusts them, except one...
New posters from ShoWest! Wednesday, March 24th, 2004 - ...new one-sheets from Troy, I, Robot, The Day After Tomorrow, Dodgeball and more!
Newly updated movie websites! Thursday, March 4th, 2004 - I, Robot and Sky Captain & The World Of Tomorrow get updated!
I, ROBOT script review online Thursday, January 15th, 2004 - "Robots must never harm human beings or do anything that would directly harm a human being..."
New posters online! Friday, January 2nd, 2004 - Garfield, Never Die Alone, and I, Robot...