NBC Kicks Off Viral Marketing for ‘Funny People’

The network has launched a new website for a TV show within the movie.

Judd Apatow's latest film Funny People will be released in theaters on July 31 and the viral marketing campaign has already begun. NBC has launched a new viral site for the TV series within the movie, Yo Teach!, which stars Jason Schwartzman's character Mark Taylor Jackson.

On the site you can see a small video clip from one of the episodes and photos as well. When we were on the set of the Apatow film, Schwartzman described his character's show as, "somewhere between Dangerous Minds and The Cable Guy."

Click Here! to take a look at our report from the set and Click Here! to take a look at this new viral marketing site.

Funny People was released July 31st, 2009 and stars Adam Sandler, Seth Rogen, Leslie Mann, Eric Bana, Jonah Hill, Jason Schwartzman, Aubrey Plaza, Maude Apatow. The film is directed by Judd Apatow.

Sources: NBC

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