The Blair Witch Project: Review By renodc

For a film that only cost $30 grand and made $140 milllion, the Blair Witch Project is one of the greatest examples of pure marketing genius, ever. The marketing plan was simple: spread the rumor over the internet that this film was made from discovered real life footage taken by a college film crew that went missing while shooting a doc*mentary on the legend of the Blair Witch. The idea that the Blair Witch Project was real footage of the final days in the lives of three young people and the idea that the Blair Witch legend may actually be true is what made this film truly terrifying.

****Spoiler******

Without that planted seed of realism, the film simply wouldn't work, which is why it's popularity wained once it got out that it was staged.

Of course, everyone deep down knew it couldn't be real, but there was just that small seed of doubt in the back of your brain saying, "It might be real". Sort of like professional wrestling, you know it's fake, but there is that "maybe" factor that keeps fans coming back for more.

The only two real issues I had with Blair Witch were: 1) even though it was only an hour and thirty minutes long, I think it could've been trimmed down about 20 to 30 minutes and 2) the lack of camera stability, which added to the realism, was a little nauseating at times and left me with a slight headache afterwards.