'POM Wonderful Presents the Greatest Movie Ever Sold' Critic Reviews

84%
MovieWeb:   1 reviews
73%
Rotten Tomatoes:   130 reviews
  • Lisa Schwarzbaum Entertainment Weekly (Top Critic)
    59
    Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in?
    Full Review » 3 years ago
  • Stephen Holden New York Times (Top Critic)
    70
    What would "The Greatest Movie Ever Sold" be with a different narrator-guide? It is hard to imagine. Mr. Spurlock has the gift of gab along with an undeniable star quality.
    Full Review » 3 years ago
  • Peter Bradshaw Guardian [UK] (Top Critic)
    60
    Before this, I hadn't grasped that the notion of "product placement" is in fact passe; now it's all about "co-promotion".
    Full Review » 3 years ago
  • Claudia Puig USA Today (Top Critic)
    Spurlock's clever, good-natured style clinches the deal. It's hard to imagine anyone else wooing sponsors to finance a savaging of their practices.
    Full Review » 3 years ago
  • Michael O'Sullivan Washington Post (Top Critic)
    75
    Like the best ad man, he makes his point by making us laugh.
    Full Review » 3 years ago
  • Ethan Gilsdorf Boston Globe (Top Critic)
    50
    Much like reality TV, nothing much of consequence happens.
    Full Review » 3 years ago
  • Mark Holcomb Village Voice (Top Critic)
    As agreeable as it is insidious, Morgan Spurlock's latest expose of corporate control via immersive humiliation is his best, most formally inventive project yet.
    Full Review » 3 years ago
  • Joe Neumaier New York Daily News (Top Critic)
    40
    Only the extremely naive will be shocked, shocked by director Morgan Spurlock's dissection of product placement in movies.
    Full Review » 3 years ago
  • Joe Morgenstern Wall Street Journal (Top Critic)
    An exuberant documentary that demonstrates the all-pervasive influence of modern advertising by satiric example, and with great ingenuity...
    Full Review » 3 years ago
  • David Edelstein New York Magazine (Top Critic)
    It's surprising that The Greatest Movie Ever Sold plays so entertainingly, given that Spurlock's quest is essentially beside the point.
    Full Review » 3 years ago
  • Roger Ebert Chicago Sun-Times (Top Critic)
    63
    I can't exactly recommend the film, but I do recommend drinking POM Wonderful.
    Full Review » 3 years ago
  • Michael Phillips Chicago Tribune (Top Critic)
    63
    Spurlock's film is mainly out to entertain, and it does. But leaving "The Greatest Movie Ever Sold" I wasn't sure what Spurlock really thought about any of this beyond: Get this. Isn't this wild?
    Full Review » 3 years ago
  • Michael Wilmington Chicago Reader (Top Critic)
    Funny, informative, and at times outrageously cheeky.
    Full Review » 3 years ago
  • Steven Rea Philadelphia Inquirer (Top Critic)
    75
    [Uncovers] the marketing machinations that drive Hollywood and the advertising industry, and impact all of us, whether we like it or not.
    Full Review » 3 years ago
  • Colin Covert Minneapolis Star Tribune (Top Critic)
    63
    "Pom Wonderful Presents the Greatest Movie Ever Sold" sounds like an ingenious ploy, using the sponsors' own rope to hang them. Alas, the film never gets its lasso knotted.
    Full Review » 3 years ago
  • Tom Long Detroit News (Top Critic)
    67
    Morgan Spurlock has sold his soul to help save yours.
    Full Review » 3 years ago
  • Bill Goodykoontz Arizona Republic (Top Critic)
    80
    "The Greatest Movie Ever Sold" is ultimately more entertaining than enlightening, but there's nothing wrong with that.
    Full Review » 3 years ago
  • Lou Lumenick New York Post (Top Critic)
    25
    Like "Super Size Me," the new "documentary" is heavy on Spurlock-centric humor and very light on actual information.
    Full Review » 3 years ago
  • Roger Moore Orlando Sentinel (Top Critic)
    75
    The real public service of "Greatest Movie" is learning how these companies protect themselves in the contracts that Spurlock signs to get them on board.
    Full Review » 3 years ago
  • Peter Howell Toronto Star (Top Critic)
    75
    Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time.
    Full Review » 3 years ago
  • Leonard Maltin indieWIRE (Top Critic)
    The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...
    Full Review » 3 years ago
  • Guy Dixon Globe and Mail (Top Critic)
    63
    The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk.
    Full Review » 3 years ago
  • Matt Zoller Seitz Salon.com (Top Critic)
    "POM Wonderful Presents: The Greatest Movie Ever Sold" is the movie Morgan Spurlock was put on earth to make.
    Full Review » 3 years ago
  • James Berardinelli ReelViews (Top Critic)
    75
    There's nothing surprising in what Spurlock uncovers, but it illustrates that everything we knew - or at least suspected - about the marriage between advertising and cinema is accurate.
    Full Review » 3 years ago
  • Kirk Honeycutt Hollywood Reporter (Top Critic)
    Don't tell Spurlock he can't have his cake and eat it too. In Greatest Movie, he gleefully accepts his sponsorships on camera just to show you how wrong this all is.
    Full Review » 4 years ago
AVG. RATING 3.6 GREAT
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