'Pink Ribbons, Inc.' Synopsis

“We used to march in the streets; now we run for a cure.” Barbara Ehrenreich, author and social critic.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?

Pink Ribbon, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.

The film recently celebrated its World Premiere at TIFF, where it was named one of the TOP 10 Films.

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