It was said that the studio is planning on making films based on several of the lesser characters in their comic book canon, with such titles as Doctor Strange, Ka-Zar, Luke Cage, Dazzler and Power Pack being a few of the titles mentioned for this new line of films. Here's an excerpt from the site's article.
In a lot of ways this is revolutionary. While superhero movies such as Kick-Ass have been made at a lower price point, the big studio system seems unable to keep costs down (Marvel has been just as guilty of this, by the way. Their films were supposed to be cheaper originally). This plan allows Marvel much more flexibility; a 100 million dollar Dazzler movie makes no sense, but one budgeted at 25 million - done right - could be a moneymaker. And at a lower budget these movies don't need to be quite so mainstream. A 20 million dollar film can take much bigger risks than one that costs a hundred million more than that.
It wasn't revealed which character would be the first of these smaller-budget films, but we'll be sure to keep you posted as soon as we have more information.