Lionsgate Reveals New Logo

The studio debuted this latest corporate logo at their CinemaCon presentation earlier today in Las Vegas.

Coming off a transformative year in which it launched the global blockbuster Hunger Games franchise, acquired Summit Entertainment and continued to build and diversify its television business, Lionsgate, a leading global entertainment company, today unveiled its new corporate logo as the Company took center stage at the CinemaCon theatrical convention as one of the world's most dynamic entertainment brands.

Lionsgate logo

The logo kicked off Lionsgate's introduction of its upcoming feature film slate to the theatrical exhibition community during its star-studded CinemaCon presentation inside The Colosseum at Caesar's Palace in Las Vegas.

Here's what Lionsgate CEO Jon Feltheimer had to say about how the logo reflects the studio's growth.

"2012 was a transformative year that reflected 13 years of patient and disciplined growth, and our new logo reflects the limitless opportunities we see in our future. The breadth and excitement of the film slate that we previewed today reflects our continued momentum and is just one example of our emergence as a global content leader."

Designed by Devastudios, under the direction of Lionsgate Chief Marketing Officer Tim Palen, the new logo is being launched during a watershed period in the Company's growth. Led by its blockbuster Hunger Games and Twilight Saga young adult franchises, Lionsgate grossed $1.24 billion at the domestic box office in 2012, becoming the first nontraditional major studio to break the billion-dollar mark at the domestic box office in a single calendar year, and generated more than $2.5 billion at the box office worldwide.

Lionsgate's feature film leadership is complemented by a television business that encompasses 28 shows on 20 different networks, including the multiple Emmy Award-winning Mad Men as well as Nurse Jackie, Anger Management, Nashville and the upcoming Orange Is the New Black for Netflix.

Here's what Lionsgate's Tim Palen had to say about the logo.

"Lionsgate has always distinguished itself in the marketplace with bold, original and provocative films and TV shows, and our Company's character is defined by our innovation, ingenuity and willingness to think outside the box. We wanted a logo that captured all those traits while still paying tribute to our entrepreneurial and independent roots."

Lionsgate's momentum has carried into calendar 2013 as the Company kicked off the year with hits such as Temptation, Warm Bodies, Snitch and Texas Chainsaw 3D. The upcoming slate is anchored by: the next installment of the blockbuster Hunger Games franchise, The Hunger Games: Catching Fire; emerging young adult brands such as Divergent and Ender's Game; star-driven action films including Now You See Me, featuring Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Michael Caine and Morgan Freeman, and Red 2, starring Bruce Willis, John Malkovich, Helen Mirren and Mary-Louise Parker reprising their roles from the original hit; continued strength in African-American fare with the Tyler Perry-produced Peeples and comic superstar Kevin Hart: Let Me Explain; the horror thriller You're Next; and the comedy The Big Wedding, featuring an all-star cast including Robert De Niro and Diane Keaton.

Sources: Lionsgate

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Comments (18)

  1. Corey W.

    Glad everyone agrees on how the old logo would set itself up as if it were a horror movie. I'd be watching a comedy from Lionsgate and get shivers beforehand thinking I was in the wrong theater haha

    2 years agoby @coreyFlag

  2. undeadslayer4

    logos are evolving rapidly these days

    2 years agoby @undeadslayer4Flag

  3. Daveactor7

    I keep thinking this would fit better for "Univeral" lol....

    2 years agoby @daveactor7Flag

  4. WongFu

    they won't be using the old one for horror films once they get rid of it.

    2 years agoby @instead8909Flag

  5. skywise

    @bawnian-dexeus I had wondered if they were ever going to do that.

    2 years agoby @skywiseFlag

  6. Trangalanga10

    I like the new logo, but they should keep the old one for horror movies. I wonder when Warner Bros, are going to change theirs, I love it, but they should go with the same one only with a modern twist, like Universal and Paramount

    2 years agoby @Trangalanga10Flag

  7. Replicant

    I dig the logo, but I liked the music from the previous one much more. I guess it'll grow on me.

    2 years agoby @felipe-11Flag

  8. Superman81

    they are cleaning up their image, but the old logo was cool. hopefully they can use both

    2 years agoby @superman81Flag

  9. moviegeek

    The one before only worked for horror movies. I would always laugh when it was in front of Tyler Perry films.

    2 years agoby @moviegeekFlag

  10. Dan

    There was something fittingly malevolent about their old logo that was perfect for horror movies. I hope they still use it for that genre at least.

    2 years agoby @dan1Flag

  11. JasonKat

    i might be wrong but the "ghost house" logo is the best for a horror.
    The silent of sound then a loud wooden' door shuts and we see a skull thru a peek hole.
    & i think paramount pictures logo is the best, because it blends in the movie right off the bat. The way is dives thru clouds or camera looks down to where we get a view of the city, trees or sky of the movie taking place. i think thats sweet! Disney is starting to look sumwat like that too.

    2 years agoby @jasonkatFlag

  12. K.Guy

    nice, but the one before was better

    2 years agoby @kguyFlag

  13. Bawnian©-Dexeus

    @ghostman@skywise ALso heard Fox is going to transition their logo to 21st Century Fox

    2 years agoby @bawnian-dexeusFlag

  14. Ghostman

    @bawnian-dexeus It did. I wonder how this new logo will be altered to fit that.

    2 years agoby @ghostmanFlag

  15. skywise

    i miss the old lions gate horror films. Its nice to see that they have branched out but they also seem to disparage their origins.

    2 years agoby @skywiseFlag

  16. Bawnian©-Dexeus

    Old logo worked better for Horror type movies

    2 years agoby @bawnian-dexeusFlag

  17. Stefanos


    2 years agoby @stefanosFlag

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