Conrad Vernon (Monsters Vs. Aliens, Shrek 2) - animation veteran and lifelong fan of the Krofft's work - brought the project to DreamWorks Animation. Brothers Sid Krofft & Marty Krofft will serve as executive producers. Conrad Vernon, DreamWorks Animation's head of development Alex Schwartz and development executive Chris Kuser are overseeing the project at the studio.
"Sid and I have had a longstanding relationship with Jeffrey Katzenberg and we're excited to bring Lidsville to DreamWorks Animation," said Marty Krofft. "It's incredible to envision a high-quality 3D animated movie being made out of one of our favorite shows."
"The Krofft brothers helped define a generation with the wildly imaginative characters and worlds they created," said Alex Schwartz, head of development for DreamWorks Animation. "I am thrilled that Conrad is joining forces with them on the first animated feature film adaptation of their work."
"Over the past year I've had the privilege of working with and getting to know Sid and Marty and I thought their brand of crazy kookiness would work well at DreamWorks Animation," added Vernon.
Lidsville will take inspiration from the premise of the original television series, in which a young rebellious kid falls into an alternate reality world of living hats and talking caps. The Los Angeles public TV station KCET Kids & Family Channel recently announced that it will feature the Lidsville television series in an all-new The Sid & Marty Krofft Hour together with H.R. Pufnstuf during its weekend programming block on Saturday and Sunday mornings from 9:30-10:30 a.m.
You can to read our exclusive interview with Marty Kroft from December where he discusses a number of his classic TV shows.