Forums: Commericals Before Movies

Have you heard about the new lawsuit against the marketing campaigns that NON MOVIE RELATED before the movies?

How do you feel?

Whoever filed the lawsuit should stop whining like a little baby.

I dont mind them at all, they come in useful especially if im late for a movie...gives me more time to catch the trailers as well.

Don't they have better things to do than complain about something such as this? It's pointless, worst will happen is that there may be a timelimit set.

So you like paying for commercials huh?

As I understand it, the person is suing because the film started 4 minutes later than specified. 2 things need to be remembered in this suite,
1 the theatre advertises the showtime not the time the film starts, so their suite of false advertising is false because the showtime represents the start of everything they show.

2. 4 minutes. 4 measley minutes. When I go to the cinema I get at least half an hour of ads before the film starts and only about 10 minutes of that is on trailers. I'm not going to sue the theatre for that time though, because as much as I hate ads for pampers I prefer them to expensive ticket prices.

oh and 3, why are they sueing for $75, that is surely not 3/4 of their ticket price. Or did the ads cause emotional trauma aswell. :roll: :lol:

Thing is, those ARE NPOT low ticket prices we're paying for. We're paying $8-10 dollars per ticket at the door. The theater keeps about 5% of that, the rest goes to the studio. Then the theater relies on concession stand prices for their actual profit.

All I know is that I HATE the ads before movies. If it's movie related, fine, I can deal with it, but the 20 minutes of ads before the trailers even starts is ridiculous. I mean, I alrady paid for a ticket. Why do I have to pay again?

I think Roger Ebert says it best:

"If I were faced with 20 minutes of paid advertising before a movie, I would simply walk out and demand my money back . . . When I pay for a ticket, I am personally subsidizing the screening, and resent being made into a captive victim. I received an avalanche of mail on this subject, and cannot understand why advertisers would want to attract hostility toward their products by deliberately offending potential customers."

Thing is, those ARE NPOT low ticket prices we're paying for. We're paying $8-10 dollars per ticket at the door. The theater keeps about 5% of that, the rest goes to the studio. Then the theater relies on concession stand prices for their actual profit.

All I know is that I HATE the ads before movies. If it's movie related, fine, I can deal with it, but the 20 minutes of ads before the trailers even starts is ridiculous. I mean, I alrady paid for a ticket. Why do I have to pay again?

I don't disagree with you. I absolutely hate adverts before the trailers, i'm just saying that I think these guys are being kind of petty. Unless the theatre sells you the ticket saying "Film starts 8:45pm, No adverts" then there are no grounds to sue.

Personally I'd rather be rid of the extortionate prices in the refreshments stand because without the adverts they'd try and make there money up elsewhere. You could be looking at ticket prices of $10-$15 if the cinema lost the ads, so it's be much easier just to find something to do throughout the adverts.

You have to realise though...Ebert is a fat slob. Annoying as all hell too.

These commercials are annoying!! I hate them!! I wish they never started it!! I mean, If I wanted to see commercials, I would stay at home and what movies on network TV.

I suggest that people get up during the commercials and hang out in the lobby and bug the workers. The manager might have someone forward the reel to where the movie is suppose to start.

NoMovieAds has a ton of great info on all this crapola.

This lawsuit just proves how pathetic some people are.

I agree. That is a waste of time and money. Maybe do up a petition against these commercials.

Commercials before movies are stupid, I can understand commercials on TV (since technically we aren't paying for it). But you are paying about 8-10 bucks to watch... commercials... It was kind of funny to see a Toyota SUV commercial before Final Destination 2. (Think of the first 15 minutes of the movie.)

I agree once again.

The break down is weird too for actual theaters. The studio takes anywhere between 80 and 105% of the ticket sale.

The theater then counts on their revenue from the concession stands....but still, I, the ticket buyer, don't want to see retarded commercials before movies!

It's not why I'm there. It's a waste of my time. And it makes me want to stay home and wait for the DVD release instead.

Maybe I shouldn't have said that... who knows whos reading this forum :D

Seems like I'm the only one to use the subject line :D.. I did say...

'Pretty soon, DVDs will start with commercials...'

Now my previous post should make sense.

I don't really mind the ads before the commercials. Unless they're the ones from TV, then I hate it. They should do more of those Newsreel type specific ones from way back. Sure, those Newsreels only happened because TV hadn't, but with a widescreen they should take advantage of it and make one worth watching and not so vile it doesn't make the funny funny.

I hate the commercials, specially 20 minutes of them that have no relation whatsoever to movies. I prefer to watch 20 minutes of trailers or cinema related news.

I can't complain about ticket prices, though; here in Puerto Rico the most expensive are $5.50, and people do complain about em, lol!

Jesus, I certainly hope no idiotic producer read Dan's post about DVDs with commercials...otherwise may God have mercy on us...

That lawsuit is one of the stupidest things I have heard. Based on their arguments I could have sued like twenty times already for lateness, and much more than 4 minutes at that. And for $75! What's next, a lawsuit cuz someone sneezed in the theater and that attempts against public health?

$5.50 in PR? Nice....

Southern California just hit the $9.50 mark. We're soon to catch up with NYC.

I seem to be seeing more and more of these damn commercials every time I go watch a movie. It started off with one or two. Last week, there were 5 when I went to see CONFIDENCE. I was getting ticked off. :evil: