During that week, consumers paid out $2 million between both those release. "The two Pirates films sold a combined total of a little less than 47,000 units, while the higher-priced Matrix sets sold about 13,900 units."
However, those numbers don't tell the whole story. "In dollars there was more parity because the single-disc Pirates releases fetched about $25 in stores, while the Matrixsets, each with all three movies in the franchise, were priced significantly higher. The five-disc The Ultimate Matrix Collection lists for $119.99, while The Complete Matrix Trilogy (three discs) goes for $99.99."
Still, don't think that that has stopped Buena Vista's worldwide president Bob Chapek from claiming "a strong and significant trend toward consumer preference for the Blu-ray Disc format."
Currently, while Blu-ray appears to have the lead both formats seem to have audiences. On top of that, many credit this format war with driving down prices of players and the software, all of which ultimately benefits the consumer.
The Cast of Pirates of the Caribbean Sunday, July 20th, 2003 - The Movie Guru talks with Orlando Bloom, Johnny Depp, Jerry Bruckheimer & Keira Knightley!
Target Doesn't Live Up to It's Threat Against Disney Monday, November 20th, 2006 - Retailer talks tough but backs off when the Mouse House threatens to not ship it Pirates of Caribbean: Dead Man's Chest DVDs.
EXCLUSIVE: The Will Turner Standee! Wednesday, March 8th, 2006 - Get a look at an upcoming promo prop for Pirates of the Caribbean: Dead Man's Chest coming to a theater near you.
The Matrix: Ultimate Edition and limited gift set DVD details! Tuesday, August 24th, 2004 - A definitive ten-disc DVD set, The Ultimate Matrix Collection features all three films in the trilogy together for the first time ever with a newly remastered picture and sound for The Matrix