COMIC-CON 2012: Teenage Mutant Ninja Turtles Ask You to Pledge Allegiance to Shell or Foot!

To celebrate the upcoming Sept. 29 launch of the all-new, CG-animated series Teenage Mutant Ninja Turtles, Nickelodeon is launching an immersive, experiential campaign at Comic-Con International: San Diego 2012, 'Turtles vs. Foot', recruiting fans to fight for good alongside the Turtles or join the forces of evil with the Foot Clan.

TVF

Beginning Thursday, July 12, Turtles and Foot Clan street teams will be in downtown San Diego and at San Diego International Airport distributing recruitment propaganda encouraging fans to choose a side. Throughout the city, wild postings, guerrilla chalk art on sidewalks and outdoor video projections will drive fans to a mobile website, m.turtlesvsfoot.com, where they can also choose their side and participate in missions to achieve real-time rewards and receive a phone call from either Splinter or Shredder.

Fans can also visit the 'Turtles vs. Foot'-branded truck in Petco Park's parking lot Thursday, July 12 - Saturday, July 14, between 10am -7pm, to receive their physical badge of allegiance and either a Foot Clan or Turtles Trucker hat (while supplies last). If spotted by the street teams wearing a hat anytime throughout the weekend, fans qualify for a chance to win a Turtle Prize Pack jam-packed with collectibles and an autographed piece of classic memorabilia from co-creator of the original TMNT series, Kevin Eastman.

Nickelodeon teamed up with digital creative agency, Tribal DDB Worldwide, to develop the 'Turtles vs. Foot' concept and bring the campaign to life.

Nickelodeon's Teenage Mutant Ninja Turtles begins as the turtles emerge from their hidden lair in the sewers for the very first time, ready to confront the wondrous and hostile world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined. Funnier and with more Ninjutsu than ever before, the show will explore the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be.

Considered one of the most popular kids' television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases. The property also has translated into a significant consumer products business-with DVDs, video games, toys and more--that has generated billions of dollars at retail.

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Comments (8)

  1. BOOYAKASHA

    your a retard YOU ALL SUCK THIS CARTOON IS ONE OF THE B EST THINGS THAT HAPPEND TO ME EVER! pluss tmnt isint cowabung heros ina half shell bebop rockstedy brake of the forth wall joke goofy carrtoon it was a dark gritty bloody gory comic book made by kevin eastman and peter larid its a tail about two rival martal artist aroku nagi and hamoto yoshi! they both where in love with a woman named tang shen hamato yoshi one her efecton and aroku nagi out of blined rage beat tang shen hamato yoshi witnesst this and killed aroku nagi from the consaquenses of killing a clan member he left japan with tang shen to new york mean while in japan aroku naki's brother aroku saki was angry and wanned revenge he traned to be a marshal artist and went to new york in a yea he putt to gether a new york foot can and killed yoshi and his wife yoshi had a pet rat aka splinter and now a homless stray. a blined man was crossing the street and a large truck driveing at him then a curagus boy saved him the truck flung open with a strange canister the canister hit the boys head the crowed shocked another boy with for baby turtles he droped it and they and the mutegen fell into the sewer then crack! the turtles fell on some old leaves and twigs safly the turtles coverd in mutagen the rat gatherd them up in a coffee bean can still not knowing why and fell alseep the next day the turtles dobbled in size! the rat did to! within a year the turtles where giant and rather intelegent then a few months later nothing could have prepared him for this one of them spoke his name! then all four of them started speaking words! the rat tranned them. thirteen years later they had a misshon kill the shredder!

    2 months agoby @BOOYAKASHAFlag

  2. CBF

    The CG is retarded.

    9 months agoby @comicbookfanFlag

  3. CUPID

    @monkeyiron2-0 If you say so, but it still looks like crap.

    10 months agoby @cupidFlag

  4. Monkeyiron 2.0

    @cupid idk it looks pretty cool too me like ANIME meets Comicbooks type of deal

    10 months agoby @monkeyiron2-0Flag

  5. Kashmanthillet

    The Teenage Mutant Ninja Turtles (2003) and the old classic were better than this S@#t.

    10 months agoby @kashmanthilletFlag

  6. Bawnian©-Dexeus

    I pledge allegiance to the Puerto Rican flag

    10 months agoby @bawnian-dexeusFlag

  7. CUPID

    The animation for the show sucks!

    10 months agoby @cupidFlag

  8. ejk1

    This seems like a personality test. Like if you pick the Foot, you're most likely a sociopath. Amusing.

    10 months agoby @ejk1Flag