Disney is also rolling out a new ad for Pirates of the Caribbean: On Stranger Tides, while Universal has bought ad time for a new Cowboys and Aliens commercial. Relativity Media is also getting in the game with a TV spot for Limitless.
Prices for a 30-second TV spot will cost a record $3 million for the Fox telecast, which has prompted other studios to air movie commercials during the pre-game coverage. Sony movies such as Just Go with It, Battle: Los Angeles and Priest will be featured during the pre-game show and Focus Features will premiere a TV spot for The Eagle before the game.
Paramount will also have a pre-game presence with ads for Rango and Kung Fu Panda: The Kaboom of Doom. Warner Bros. and Fox haven't purchased air time for Super Bowl XLV yet, although that still could change.
Super 8 was released June 10th, 2011 and stars Joel Courtney, Jessica Tuck, Joel McKinnon Miller, Ryan Lee, Zach Mills, Riley Griffiths, Gabriel Basso, Kyle Chandler. The film is directed by J.J. Abrams.
Transformers: Dark of the Moon was released June 29th, 2011 and stars Shia LaBeouf, Rosie Huntington-Whiteley, Julie White, Kevin Dunn, Josh Duhamel, Tyrese Gibson, Alan Tudyk, John Malkovich. The film is directed by Michael Bay.
Thor was released May 6th, 2011 and stars Chris Hemsworth, Natalie Portman, Tom Hiddleston, Anthony Hopkins, Stellan Skarsgård, Kat Dennings, Clark Gregg, Idris Elba. The film is directed by Kenneth Branagh.
Captain America: The First Avenger was released July 22nd, 2011 and stars Chris Evans, Hayley Atwell, Sebastian Stan, Tommy Lee Jones, Hugo Weaving, Dominic Cooper, Richard Armitage, Stanley Tucci. The film is directed by Joe Johnston.
Pirates of the Caribbean: On Stranger Tides was released May 20th, 2011 and stars Johnny Depp, Penélope Cruz, Geoffrey Rush, Ian McShane, Kevin McNally, Sam Claflin, Astrid Berges-Frisbey, Stephen Graham. The film is directed by Rob Marshall.
Limitless was released March 18th, 2011 and stars Bradley Cooper, Robert De Niro, Abbie Cornish, Andrew Howard, Anna Friel, Johnny Whitworth, Tomas Arana, Robert John Burke. The film is directed by Neil Burger.