The Bond 50: The Complete 22 Film Collection Blu-ray box set release was timed to coincide with the 50th anniversary celebration of the Bond franchise in 2012. The year-long campaign launched globally at the annual Consumer Electronics Show in Las Vegas, included a first of a kind exhibit of Bond vehicles at San Diego Comic-Con, the re-release of Dr. No in U.S. movie theaters and a Roger Moore International press day before culminating with the "007 Days of Bond: the Blu-relay Tour" throughout the UK.
Executive Vice President, Marketing, MGM, Michael Brown made the following statement.
"The Bond franchise is alive and stronger than ever as evidenced by the spectacular sales of the Bond 50: The Complete 22 Film Collection Blu-ray box set. [It] has become an instant collector's item and a must have for any Bond fan this holiday season."
Debuting just prior to the theatrical premiere of Skyfall, the Bond 50: The Complete 22 Film Collection Blu-ray box set includes an additional space for that Blu-ray when it is released next year.