The campaign is for their new series Flash Forward.
In the Lost episode, Daniel Faraday (Jeremy Davies) tells all that he he knows about the island.
It us understood that during the commercial breaks new questions are going to be raised about the show "with perplexing snippets that might direct viewers to a Web site." However, these spots are really for Flash Forward.
The show is based on Robert J. Sawyer's sci-fi novel, Flash and it stars Joseph Fiennes. It looks at the aftermath of a massive global event in which everyone on the planet blacks out for 2 minutes, 17 seconds. When this happens they see the future.